BAIC BluePark's premium smart NEV brand founded in 2016, its name combining “Arctic” and “Fox” to symbolize the wisdom and agility of the Arctic fox.
Positioned in the RMB 100,000–300,000 mid-to-high-end mainstream market, it serves as the main force for scale growth; the brand tagline “Extreme Intelligence · Extreme Enjoyment · Extreme Safety” is well recognized. Key models include the Alpha S, Alpha T, Koala and Alpha S5; 2024 sales reached 81,017 units, up 169.91% year-on-year.