Established in 2018, ORA is an independent pure-electric subcompact and compact vehicle brand under Great Wall Motor. ORA distinguishes itself with the unique positioning of "a car brand that loves women more," precisely targeting the niche blue ocean of female consumers.
Its products are renowned for their retro-chic "cat series" design language—the Good Cat, Ballet Cat, and others feature rounded, adorable styling, refined and warm interiors, and nimble handling that resonate deeply with urban female consumers. ORA also excels in intelligent driving assistance, automated parking, and other technological features, successfully pioneering a new path of gender-specific brand positioning in the automotive industry.